rhode

rhode; A Brand Born from Hailey Bieber’s Personal Vision

rhode is a beauty and skincare brand founded by Hailey Bieber, American model and entrepreneur. Inspired by Hailey Bieber’s personal lifestyle and approach to beauty, the brand is built around simplicity, functionality, and skin health. In a relatively short time, rhode has secured a strong position within the modern beauty industry.

The name “rhode” comes from Hailey Bieber’s middle name and was intended from the beginning to reflect her personal philosophy of beauty:
natural, effortless, and designed for everyday life.

rhode

Hailey Bieber: More Than a Celebrity Founder

Before launching rhode, Hailey Bieber spent years working in the fashion and beauty industries. Through her personal experience with skincare products, she developed a deep understanding of real consumer needs.

Unlike many celebrity-driven brands, Hailey’s role in rhode goes far beyond promotion. She has been actively involved in shaping the brand’s identity, product selection, and overall direction from the very beginning.

Her vision of beauty—centered on healthy skin, minimalism, and consistency—forms the core foundation of the rhode brand.

How rhode Began

rhode officially launched in 2022 with a clear goal: to simplify skincare routines and offer products that are genuinely used in everyday life, not just displayed on shelves or social media.

The brand entered the market with a limited but purposeful product lineup—an intentional decision aimed at avoiding unnecessary complexity, product overload, and confusing routines.

rhode beginig

Brand Growth and Key Milestones

Following its launch, rhode received strong attention from beauty enthusiasts and consumers worldwide. The combination of a clean visual identity, a clear brand message, and Hailey Bieber’s active involvement helped rhode quickly become a recognizable name in the beauty space.

As the brand evolved, rhode expanded beyond skincare into beauty-related accessories. Products such as lip treatments, makeup pouches, and functional accessories reflect the brand’s move toward offering a complete lifestyle-oriented experience rather than focusing solely on individual products.


 

Brand Identity: Simplicity, Function, Lifestyle

brand communication, every element aligns with a single concept:
simple, effective, and trustworthy products designed for daily use.

The brand aims to bridge the gap between professional skincare and everyday routines by delivering accessible, high-quality solutions.

rhode Today and Its Vision for the Future

Today, rhode is recognized as one of the most successful celebrity-founded beauty brands, having grown beyond its founder’s name to establish an independent and credible identity.

Looking ahead, the brand remains focused on thoughtful product expansion, maintaining quality, and enhancing the overall user experience within the beauty and lifestyle space.

rhode continues its journey with an emphasis on simplicity, skin health, and intentional choices.

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