Huda Beauty

About Huda Beauty

Huda Beauty is one of the world’s most influential and fastest-growing beauty brands, founded by Huda Kattan, a makeup artist, blogger, and entrepreneur of Iraqi-American descent. Since its launch in 2013, the brand has revolutionized the beauty industry with its empowering message, inclusive approach, and innovative products.

huda beauty

Who Is Huda Kattan?

Born on October 2, 1983, in Oklahoma, USA, Huda Kattan was raised in an Iraqi family and developed a passion for beauty and fashion from a young age.
After earning a degree in finance, she moved to Dubai and decided to follow her true passion—makeup. She studied professional makeup artistry at Make Up For Ever Academy in Los Angeles and soon began working as a makeup artist.

Huda’s tutorials and beauty tips on her Huda Beauty Blog, YouTube, and Instagram quickly gained global attention, turning her into one of the most influential beauty creators in the world.


The Beginning of Huda Beauty

In 2013, Huda, along with her sisters Mona and Alya Kattan, launched their first product—Huda Beauty Lashes—through Sephora in Dubai. The product became an instant bestseller, and soon the brand expanded into lipsticks, eyeshadow palettes, foundations, highlighters, and fragrances.

Today, Huda Beauty is recognized for combining luxury packaging, high-performance formulas, and authenticity, making it a top choice among beauty lovers worldwide.

huda beauty lashes

Brand Motto and Philosophy

Unofficial brand motto:

“Empower beauty — because beauty is power.”

Huda believes beauty is not about perfection but self-expression, confidence, and individuality. Her brand encourages everyone to embrace their unique features and redefine beauty standards.

Core Values and Principles

  1. Empowerment & Confidence – Makeup as a form of self-expression and strength.

  2. Diversity & Inclusion – Products designed for all skin tones and backgrounds.

  3. Innovation & Quality – Advanced formulas and premium packaging.

  4. Transparency & Connection – Honest communication with customers through social media.

  5. Women Empowerment – Supporting and inspiring women entrepreneurs worldwide.

huda beauty

Conclusion

Huda Beauty is more than just a cosmetics brand — it’s a global movement of self-acceptance, creativity, and empowerment.
With millions of followers and products available in major beauty stores across the world, Huda Beauty continues to shape the trends and redefine modern beauty standards.

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